LetPub provides editorial, publishing, and business-development related services to the Chinese scientific community, and also functions as a key opinion leader sought by the Chinese scientific governance, such as the Chinese Academy of Sciences. Our Journal Selector Tool is widely used by Chinese researchers with an average of 12 million views per month and is ranked as one of the most popular websites in the Chinese research community. Presentation of our institutional knowledge—at both in-country events and online webinars—regularly receives thousands of registrants.
Brand localization is vital for aligning your author messaging across native websites, social media, and in-person events. The Chinese scientific market requires expert knowledge of Chinese-language site development and utilization of WeChat. Brand localization is dependent on the experience and success demonstrated by LetPub, which has greater than 100,000 WeChat followers—tens of thousands more than any of our marketing competitors.
Extensive experience utilizing WeChat, and our own WeChat presence (100,000+ followers) far exceeds others in the scholarly communications industry:
We work closely with leading scholarly publishers and societies to develop Chinese microsites:
LetPub regularly collaborates with Chinese research institutions to educate authors and provide exposure to international publishers:
In-country, Chinese-language staff can coordinate conference or exhibition attendance for your organization:
In-country, Chinese-language marketing staff can provide direct marketing via China-specific channels:
Our LetPub Customer Service Center in Shanghai can be utilized as a local customer support team:
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